About The Brand and Me

My name is Anne Tol, a fashion designer and founder of Anna Johanna, based in Volendam, the Netherlands. From my private atelier, I design and create distinctive womenswear with a strong focus on craftsmanship, individuality and considered design. In a fashion landscape increasingly shaped by mass production and fast trends, I take a more intentional approach by creating pieces with character, made to be appreciated and worn for years to come.

My brand, Anna Johanna, offers a thoughtfully curated wardrobe of handcrafted clothing, rooted in high quality finishing and timeless design. Each piece is produced in limited quantities using exclusive deadstock fabrics from luxury fashion houses like Dries van Noten and Max Mara, giving every garment a unique character, sometimes truly one of a kind. By intentionally working with what already exists, Anna Johanna embraces a conscious, sustainable approach to fashion.

Collections are released in carefully timed drops, free from seasonal schedules or fleeting trends. Guided by fabric availability and creative rhythm, every piece is developed with care. Made entirely in-house and by hand, each piece reflects my commitment to craftsmanship and individuality. This approach keeps each collection honest, exclusive and deeply personal.

The designs are bold, expressive, and made to be seen. Off-beat silhouettes, rich textures, and vibrant colors bring movement and energy to every look, whether worn to an art event, a festival, a wedding or any moment that deserves to feel unforgettable. With limited-edition pieces that are both refined and daring, Anna Johanna creates clothing that turns heads, sparks conversation, and makes you feel unmistakably present.

Beyond the collections, I also create custom-made designs for special occasions. Whether it’s a gown for a once-in-a-lifetime celebration or modern bridalwear, I love designing pieces that don’t just shine for one day, but can be restyled, worn again, and treasured for years to come. It’s a more personal and more sustainable way to celebrate life’s big moments.

Discover more here custom-made