Studio Notes: Chapters of Anna Johanna
Chapter 3 - Why fewer pieces make more sense
Designing a collection for Anna Johanna is a slow, thoughtful process. Each season, I make deliberate choices about what I create, why I create it, and how the pieces come together as a cohesive story. My collections stay small on purpose. Read the blog to see why!
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Chapter 2 - Making It Happen
Evenings and weekends spent creating alongside a full-time fashion career eventually led to the birth of my own label. No matter how busy my days were, I spent every hour left in a day designing, experimenting, and making things by hand. Ideas kept coming, and little by little, they started to take shape..
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Chapter 1 - The start of my creative journey
From an unexpected choice at sixteen to graduating cum laude from AMFI, this blog shares my journey into fashion and craftsmanship. I reflect on my studies, my internship at Tess van Zalinge, my experience at Martan, and how these moments shaped my approach to design. This story lays the foundation for annajohanna and the values behind my work.
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